Taking care of the innovation environment
The media sector is in the middle of accelerating change. Technological development
• digitalises contents in communication
• introduces new channels for distribution of content and new terminals
• changes production and business patterns.
The task of the Federation is to improve the competitive edge of the sector by promoting and coordinating research, development and innovation activity.
Because of continuous change the sector should pay special attention to the innovation environment and its operation. The sector should invest in
• future and strategy work
• material and immaterial resources
• a working research sector
• versatile cross-sector networking.
Investment in research and its results to benefit the sector
In order to succeed the companies must invest in advanced product development and utilise the research results actively.
Finland has top expertise in the media sector and other important sectors that are related to it. It is important to prioritise together the targets for technological development and draft schedules for this work.
